Omen AU
Executive Director

Omen Au, founder of OMO Research House and a member of the Executive Board of the Ginger Alliance, is a seasoned researcher in the Asia Pacific region.  He has been leading and conducting over 400 quantitative and qualitative research projects in various markets, including the Mainland China, Hong Kong, Taiwan, South Korea, Japan, Singapore, India, Thailand, Australia etc.  

Omen is holding Bachelor of Social Science in China Studies - Sociology, and Master in Statistics.

Omen attaches importance to methodologies and research design: he has been developing various research tools to help learn and explore the inside momentum of the markets, including:

[1] “Tolerance-Expectation-Satisfaction Technique (TEST)”
A technique to measure the tolerance-expectation range of consumers between various product or service aspects and compare with current satisfaction and perception level.  “TEST” helps managers to review recent product or service with the market expectation in order to better reallocate the business resources.

[2] “Class Model”
A model to extract and summarize the similarities and differences on consumers’ preferences in order to categorize the market segments.  With the insights from “Class Model”, marketers can easily manage and update their product portfolios and identify their target consumers.

Paul LEE
Senior Advisor

Paul Lee is one of the most sophisticated research business entrepreneurs with over 35 years research experience in the Asia Pacific region and a member of the Executive Board of the Ginger Alliance. 

Paul is currently the member of American Marketing Association (AMA) and ESOMAR, and holding Dip. Mass Comm., Bachelor in Business Administration, and Master of Science in Consumer Marketing (Hons).

Paul focuses on the exploration of consumer behavior; he has successfully led and mentored his research crews to develop various research models in digging deeper into consumers’ minds to facilitate marketing strategy for marketers including:

[1] “Repurchase2”
A model to measure the probability of purchase a product / brand according to the preference of the consumer and their queuing needs in different complex product markets.   “Repurchase2” benefits the marketers from acquiring accurate re-purchase information within a short period of time in a dynamic commercial environment.

[2] C-rating
A conformity evaluation model for the retail service providers, such as fast food chain, to assess the discrepancies between the management designed service standards and the actual service delivery.  Through the analysis of C-Rating, service providers can grasp a better idea of what consumers truly need, and how to refine the strategies for delivery quality service.

Stella LEE
Marketing Director

Stella Lee is a sophisticated marketer for international marketing and has a long track record on marketing and communications. She is highly proficient in exploring potential markets and prospecting clients worldwide.

Stella is responsible for launching marketing campaign and providing communications advice and supports to the research team.  She is acting as a bridge between marketers and researchers.

Stella is holding Bachelor degree in Economics.