OMO Service

OMO offers a full range of research services and comprehensive regional research solutions, containing research design, research setup, data collection, data processing, tabulation and statistical analysis, quality control and checking, reporting and presentation.

OMO conducts research projects throughout Asia Pacific region, including the Mainland China (Tier 1, 2 & 3), Hong Kong, Macau, Taiwan, South Korea, Japan, India, Singapore, Malaysia, Thailand, Australia and more...

Research Solutions for Your Business...

B2C Market Overview

Market opportunity and threat
Market segmentation
B2C regional markets comparison
and more...

B2B Market Overview

Market potential and barriers
Supply chain research
B2B regional markets comparison
and more...

Product
 + 
Consumer

Consumer usage and attitude
Customer satisfaction
Consumer purchase behavior
Consumer repurchase intention
Product portfolio management
New product development and testing
and more...

Price
 + 
Cost

Pricing strategy
Price expectation and acceptance level
Price audit
Competitive pricing analysis
and more...

Promotion
 + 
Communication

Consumer information channels review
Advertising direction and evaluation
Brand awareness and association
Brand positioning and perception
and more...

Place
 + 
Convenience

Purchase channels analysis
Service blueprint review
Service checker
Shopping environment evaluation
and more...

Research Methodologies...

Quantitative Research

Face to face interviews
Telephone interviews
Street-intercept
Mall / Exit intercept
Mystery shopping 
Central location test
Home use test
Online survey
and more...

Qualitative Research

Focus groups
Mini groups
In-depth interviews
Triad / Dyad interviews
Ethnography
Observation
Bulletin board / Diaries
Online groups
and more...

Mixed methods

Gang survey
Two-stage / Multi-stage study 
Desk research
and more...

Supporting Research Tools... - Powered by CS-Inter@Ginger Alliance

Affluent database (ADB)

ADB comprises more than 110,000 affluent respondents, including high net worth individuals and PMEB (professionals, managerial personnel, executives and business people) across major cities in China. It benefits cost and time saving in hitting the well-fixed and professional targets.

Top company database (TCB)

TCB comprises more than 5,000 biggest enterprises with asset level / turnover information across whole Mainland China as well as Hong Kong SAR.  TCB is a comprehensive listing that can be acted as a master sampling frame for B2B surveys.

Medical professionals database (MDB)

MDB comprises over 30,000 physicians in China.  It is an effective tool for any medical survey in China; again, it saves time and cost in hunting qualified medical samples for the survey.